In its 16th year selling candy online, Blair Candy Co. wants to reward its most loyal customers.

The retail and online bulk candy company has announced a wholesale candy discount program featuring a tiered pricing structure that extends discounts to online customers with orders over $150.

To take advantage of the discount, customers need to register on's Wholesale Candy Store page. Once they receive email confirmation of their approval, customers will receive details on which discount tier they fall into and will be able to see wholesale discounts available on each item on the site.

The tiers also change in line with a customer's order history, so the most high-volume and loyal customers will be rewarded with more discounts.

“One of the shifts we’ve seen in the last few years is customers preferring to buy their candy in bulk – larger, repeat orders of candy and candy supplies," says Pam Macharola, eCommerce director of "We wanted to find a way to reward and thank these online customers for their repeat business and dedication to keeping our family-owned business strong. It was a no brainer.”

The company has been family-owned for 76 years and has a strong focus on its customers. Even with this new discount program, the company has tried to make it as easy to take advantage of as possible.

“We’ve offered wholesale discounts for our large online re-sellers for many years now, but this is our first time extending the discounts to our high volume online retail customers. We wanted to ensure the process was as simple as possible so anyone spending at least $150 per order could use it,” explains Macharola.