The newest Heshey's Chocolate World retail store is at the New York-New York Hotel & Casino on the Las Vegas Strip. Photos provided.

The Las Vegas Strip just got a whole lot sweeter. The Hershey's Chocolate World retail experience opened at New York-New York Hotel & Casino.

The two-story West Coast flagship store boasts an eye-catching 74-ft. high Hershey's Milk Chocolate Bar that visitors can walk through.

Hershey's Chocolate World also invites guests to create their own Hershey's Happiness through a variety of interactive experiences. Visitors can customize candy wrappers, choose their favorite Hershey Kisses and Jolly Ranchers flavors, and select their favorite Reese's products, based on their personal preference for more chocolate or peanut butter.

In addition, Hershey's Chocolate World Las Vegas offers a variety of opportunities for guests to share their experience with friends and family via social media, including a video of them starring in their own Reese's TV ad. The new immersive technology makes the Hershey store truly one of the first of its kind.

"Las Vegas is one of the country's top tourist destinations and the perfect place to bring one of America's most iconic brands to life," says Mike Wege, SVP chief growth and marketing officer, The Hershey Co. "Visiting Hershey's Chocolate World, our guests will enjoy an interactive space where they can taste new treats, personalize sweet gifts and create keepsake photos.”

The 13,000-sq.-ft store also brings two American icons to life: Hershey's Chocolate and the New York City skyline. The retail space features custom chocolate sculptures of the Statue of Liberty, made of almost 800 lbs. of pure Hershey's Milk Chocolate, and the Empire State Building, made of 1,800 Hershey's Milk Chocolate bars.  

The two-story store features more than 800 chocolate offerings.

Of course, what would a Hershey store be without candy? Which is why guests are immersed in more than 800 candy and chocolate offerings, including iconic brands they love: Hershey's, Hershey's Kisses, Reese's, Ice Breakers, Jolly Ranchers, Twizzlers and more.

Cynthia Kiser-Murphey, president and coo of New York-New York Hotel & Casino, says, the hotel began conversations with Hershey abou the project years ago.  

"This is an exciting day for us,” she says. “We recognize that visitors to Las Vegas seek one-of-a-kind experiences and we believe the Hershey's Chocolate World experience will immediately become a must-see attraction on The Strip."

The development of the Hershey's Chocolate World experience reflects the efforts of Chocolate Experiences, Inc., which has partnered with The Hershey Co. to expand Hershey's Chocolate World attractions in North America.