Hershey’s Chocolate World unveils new chocolate tasting experience

Chocolate maker also debuts Amazing Candy Machine, revamped Hershey’s Largest Candy Store as part of it’s Hershey, Pa. attractions.

A family uncovers new flavor possibilities by using Hershey's tasting wheel. (Photo: Business Wire).

This summer, guests can explore the many wonders of chocolate like never before at Hershey’s Chocolate World attraction in Hershey, Pa.

Chocolate enthusiasts will be treated to a delicious new Chocolate Tasting Experience, find their favorites in the revamped Hershey’s Largest Candy Store, and mix their favorites at the new Amazing Candy Machine.

Chocolate Tasting Experience

Hershey’s Chocolate World Attraction has redefined the art of chocolate tasting! In this new, digitally enhanced attraction, guests can immerse themselves in the flavorful world of chocolate tasting.

Filled with the sights, sounds and smells of chocolate, a Hershey tasting expert shows guests how to engage all senses to taste chocolates — from smooth milk to decadent dark and varieties in between.

Using electronic tablets at their tasting tables, guests will be able to vote and see in real time what flavor nodes other guests are experiencing during each chocolate sample.

Guests of all ages will enjoy honing their chocolate tasting skills in this new attraction. Tickets are available inside at the Central Ticketing box office or discounted online at HersheysChocolateWorld.com.

The Amazing Candy Machine

Guests can now customize their perfect mix of Hershey’s candy at The Amazing Candy Machine.

With 15 sweet selections to choose from, guests can mix-and-match different candy to fill their containers with their Hershey’s favorites to create their very own amazing assortment.

Hershey’s Largest Candy Store

The Hershey’s Largest Candy Store has transformed into a vibrant and contemporary shopping experience as the leading destination for all Hershey candy.

Hershey’s, Reese’s and Hershey’s Kisses brands have been highlighted with their own unique sections featuring these three iconic brands from The Hershey Co.

Exclusive products for Hershey’s Chocolate World Attraction also will be featured, such as the world’s largest Hershey’s Milk Chocolate Bar and world’s largestReese’s Peanut Butter Cups.

Hershey’s Chocolate World Attraction is the premier, year-round family fun destination in Hershey, Pa. As the flagship experience for The Hershey Co. it is the most visited corporate visitor experience in the world, featuring Hershey’s Chocolate Tour, Create Your Own Candy Bar,Chocolate Tasting Experience, 4D Chocolate Mystery and the World’s Largest Hershey’s Candy Store.

Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.