IT’SUGAR opened its three-story, 22,000-sq.-ft. candy store on Saturday, Dec. 14 in the American Dream development in East Rutherford, New Jersey.
The one-of-a-kind IT’SUGAR store will greet visitors with a three-story tall Statue of Liberty replica covered in over 1.5 million Jelly Belly beans. Once inside, customers can explore the first floor’s centerpiece, an immersive lollipop garden filled with nearly 10,000 lollipops. Surrounding the garden is more than 5,000 sq. ft. of candy bins housing an endless array of sweets.
The second floor is home to dozens of branded shops such as Sour Patch Kids, Swedish Fish, Nerds, Starburst, Reese’s, Kellogg’s and more. Coming Spring 2020 to IT’SUGAR’s third floor will be a new Oreo café concept called Oreo TWISTiD. Overlooking American Dream’s entertainment atrium, Oreo TWISTiD will provide guests with a view of the DreamWorks Water Park and Nickelodeon Universe Theme Park.
American Dream will include over 450 retail, food and specialty shops. These are complemented by more than 15 entertainment offerings including fully-enclosed DreamWorks Water Park and Nickelodeon Universe Theme Park; a 16-story Big Snow Indoor Ski & Snow Park; Kidzania; a live Performing Arts Theater; a 300-foot tall Observation Wheel; a Sea Life Aquarium, Legoland Discovery Center; The Rink (NHL-sized ice rink); and The Dining Terrace with more than 15 full-service restaurants and the world’s only Munchie’s Food Hall.
American Dream will be the second largest retail and entertainment center in the United States covering approximately 3 million sq. ft. and located 20 minutes outside New York City.
“Creating a candy department store has been a long-time dream of mine,” said Jeff Rubin, founder and ceo of IT’SUGAR. “I’ve been thinking about this concept for over 25 years, and our IT’SUGAR team is thrilled to partner with American Dream to make it a reality. There is nowhere else like American Dream, and we look forward to immersing the property’s millions of guests into the world of IT’SUGAR.”