Twix Salted Caramel to hit select retailers in September

New innovation features a pinch of salt for a sweet and salty experience.

The new Twix Salted Caramel bar will be available in select retailers in September and nationwide in 2022.

Mars Wrigley is launching the Twix Salted Caramel bar.

Packed with salted caramel and crunchy cookie and covered in a milk chocolate coating, Twix Salted Caramel takes the beloved flavors of the classic Twix bar to new heights. The new innovation features the candy’s three classic layers but with a pinch of salt for a new sweet and salty experience.

"We're thrilled to bring better moments and more smiles to fans by introducing Twix Salted Caramel, the perfect treat for those who favor cookie and sweet and salty flavor combinations," said Michelle Deignan, Mars Wrigley senior brand director. "While Twix fans will still need to pick a side when it comes to choosing between right Twix or left Twix, they will no longer have to decide between a sweet or salty treat with Twix Salted Caramel."

Twix Salted Caramel will hit shelves at select retailers in September, with nationwide availability beginning in 2022 in single (1.4-oz.) and share (2.8-oz.) sizes.

Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.