Twix Salted Caramel to hit select retailers in September
New innovation features a pinch of salt for a sweet and salty experience.
Mars Wrigley is launching the Twix Salted Caramel bar.
Packed with salted caramel and crunchy cookie and covered in a milk chocolate coating, Twix Salted Caramel takes the beloved flavors of the classic Twix bar to new heights. The new innovation features the candy’s three classic layers but with a pinch of salt for a new sweet and salty experience.
"We're thrilled to bring better moments and more smiles to fans by introducing Twix Salted Caramel, the perfect treat for those who favor cookie and sweet and salty flavor combinations," said Michelle Deignan, Mars Wrigley senior brand director. "While Twix fans will still need to pick a side when it comes to choosing between right Twix or left Twix, they will no longer have to decide between a sweet or salty treat with Twix Salted Caramel."
Twix Salted Caramel will hit shelves at select retailers in September, with nationwide availability beginning in 2022 in single (1.4-oz.) and share (2.8-oz.) sizes.
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