The company is launching new flavors, formats, and textures that aim to meet consumer demand, while showcasing data-backed insights shaping the future of candy.
The company will introduce a range of new products across its confectionery portfolio in 2026, including offerings from M&M’s, Skittles, Snickers, Twix, Starburst, Life Savers, and 5 Gum.
Confectionery company Mars is kicking off year two of Halfway to Halloween with its 2025 Halloween line-up and second annual “Mars Tricks, Treats, and Trends” report.