Fans of the cult-favorite cocoa and hazelnut spread now have a place to revel in all things Nutella.

Hotella Nutella, a first-of-its-kind weekend getaway experience in Calistoga, California, is set to open January 2020. The exclusive one-weekend-only pop-up will treat three Nutella super-fans and their guests to an unforgettable breakfast experience that showcases new and exciting ways to enjoy the hazelnut spread. 

Following in the footsteps of the Nutella Cafes in New York and Chicago, Hotella Nutella will offer immersive activities that highlight the best of the brand. This includes interactive breakfast sessions dreamed up by the Nutella Weekend Breakfast Chef Team, a panel of notable culinary talent, featuring:

  • A Nutella Breakfast Dinner with Geoffrey Zakarian: Iron Chef and Food Network celebrity judge Geoffrey Zakarian brings a serious dose of star power to the table, showing guests that breakfast for dinner has never been easier – or more delicious – with Nutella
  • A Savory Soul Food Brunch with Tanya Holland: Known for her inventive take on modern soul food and comfort classics, the chef, TV personality and owner of Brown Sugar Kitchen infuses modern Southern breakfast recipes with the magic of Nutella.
  • Pancake Art with Dancakes: The talented pancake artist team, who performs live pancake art around the world, creates viral videos and has been featured on national broadcast shows, will teach fans how to make unforgettable pancake designs that combine family fun with the delicious taste of Nutella.

"Hotella Nutella reimagines the joy of the hotel stay with a special breakfast experience that allows fans to enjoy Nutella in new and different ways," said Todd Midura, v.p. of marketing at Nutella North America, Ferrero. "We hope our guests learn how to recreate the magic of Hotella Nutella at home, giving them more opportunities to gather with friends and family to enjoy a special breakfast."

Fans interested in vying for a reservation for the weekend of Jan. 10-12, 2020 can apply by Dec. 8 for the chance to win by going to and by creating a video that demonstrates how Nutella makes their mornings special. Nutella fans can find full contest rules here.