In celebration of new Skittles Gummies, Mars Wrigley's Skittles brand will unveil the first "Gummi Sanctuary" on National Gummi Day (July 15).
This sanctuary will playfully provide refuge to all gummy animals – from worms and bears to sharks, fish and flamingos – and help keep them from ending up in a candy bowl — or worse.
Skittles asks gummy fans to visit SkittlesGummiSanctuary.com and sign the "Squish the Rainbow" pledge to end the consumption of gummy animals by treating themselves to new Skittles Gummies instead, which feature the brand's iconic round form. Anyone who signs the pledge will automatically be entered for the chance to win Skittles Gummies to satisfy their desire for gummies.
On July 15, the public can virtually attend the grand opening of the Skittles Gummi Sanctuary to see how their pledge of support is helping gummy animals safely enjoy National Gummi Day. Attendees will also get to explore the sanctuary's unique lush habitats, such as the Squishy Fishy River and Yummy Gummi Worm Garden and witness gummy animals live their best lives – protected and in peace.
"At Mars Wrigley, we're always thinking of unexpected ways for people to engage with and enjoy our Skittles products," said Fernando Rodrigues, senior brand manager for Skittles. "With the creation of our Skittles Gummi Sanctuary, we hope to provide better moments, more smiles and a playful way for our fans to celebrate National Gummi Day on July 15. The iconic round shape, fruity flavor and squishy, soft chew of Skittles Gummies make them unique, and the perfect go-to treat for Skittles and gummy candy fans alike."
Skittles Gummies are available now at retailers nationwide in Skittles Originals flavors of Strawberry, Green Apple, Lemon, Orange and Grape, as well as Skittles Wild Berry flavors which include Berry Punch, Strawberry, Melon Berry, Wild Cherry and Raspberry.