The National Confectioners Association has named Lee Anne Pirrello as its VP of member value and engagement strategy. 

In this role, Pirrello will build relationships with current and prospective member companies, oversee retention and engagement efforts, and facilitate NCA’s events and education. 

 “Our member companies are at the center of everything NCA does, from our advocacy efforts in Washington to our work with consumers to ensure candy is enjoyed as a part of a happy, balanced lifestyle,” said John Downs, NCA president and CEO. “Lee Anne will continue to build these important relationships and deliver on NCA’s value proposition to our member companies, engaging with all of our stakeholders to deliver lasting value for our member companies.”

 Prior to joining NCA, Pirrello was VP of membership at the American Medical Informatics Association, overseeing the association’s member programs and engagement. With previous positions at the Association of Fundraising Professionals, the American Society of Consultant Pharmacists and the National Council of Teachers of Mathematics, she brings extensive association experience to her new role with NCA. 

 Pirrello started her new position on February 28.