THE COMPANY: Mars Snackfood US, Hackettstown, N.J.
THE PRODUCT: Fling
THE HOOK: For 2009, Mars introduces premium Fling chocolate fingers, featuring a layer of truffle and meringue enrobed in chocolate. Each finger has under 85 calories to make it “naughty but not that naughty,” according to the product’s tagline. Fling is available exclusively in California in milk chocolate, dark chocolate and hazelnut flavors. It is also available to all consumers at www.flingchocolate.com. In March 2009, the company will launch a print, television and online advertising campaign featuring the product’s tagline.
INGREDIENTS: Milk chocolate variety: Milk chocolate (sugar, cocoa butter, chocolate, skim milk, lactose, milkfat, soy lecithin, PGPR, artificial flavor), sugar, vegetable oil (palm kernel, palm oil an/or hydrogenated palm oil), less than 2% - corn syrup, egg whites, cocoa powder, salt, coloring. May contain peanuts, tree nuts and wheat.
S.R.P.: $0.79 for a single pack; $3.39 for a multi-pack carton.