The Black Forest brand has reached a milestone of planting 1.5 million trees, and to celebrate, it is auctioning off an art collection painted by those trees.
In 2020, Black Forest committed to planting 1.5 million trees by 2022 in partnership with the National Forest Foundation, an effort underscoring its dedication to preserving America's forests for future generations.
The brand is now auctioning off the "A Brush with Nature" by Black Forest collection. To produce the paintings, materials such as paint brushes and conte crayon were affixed to adjacent limbs and branches of trees with eco-friendly twine in the Angeles National Forest, located outside of Los Angeles. As natural wind moved their branches, the trees painted 10 pieces of art.
"We're thrilled and honored to have given trees a platform to add their own unique voices to the discussion of nature preservation with our 'A Brush with Nature' collection," said Sara Lieberman, brand manager, Black Forest. "It's a joy to see Black Forest's commitment to doing real good come to life through each painting."
Bidding on the collection is now live on eBay, with an opening amount set at $100. For those who aren't able to score an original painting, Black Forest is also making reprints available through eBay. All proceeds from both the auction and sale of the replica prints will go directly to the National Forest Foundation, bringing the initiative full circle and allowing consumers to directly support preserving the nation's trees with a single bid.
Black Forest's 2020 pledge, part of a larger long-range effort to plant 10 million trees by 2030, sought to reforest land previously ravaged by wildfires and aimed to plant new trees in Oregon's Fremont-Winema National Forest, Idaho's Boise National Forest, and the Sierra National Forest and Angeles National Forest, both in California. Having met that goal, Black Forest then commissioned trees from the latter to tell their own stories.
The "A Brush with Nature" by Black Forest Gummies and Fruit Snacks auction will be live until Tuesday, June 28 at 8 a.m. EST.