Big Food: Critical perspectives on the global growth of the food and beverage industry
Obesity is a global public health problem of crucial importance. Obesity rates remain high in high-income countries and are rapidly increasing in low- and middle- income countries. Concurrently, the global consumption of unhealthy products, such as soft drinks and processed foods, continues to rise. The ongoing expansion of multinational food and beverage companies, or ‘Big Food’, is a key factor behind these trends.
This collection provides critical insight into the global expansion of ‘Big Food’, including its incursion into low-and-middle income countries. It examines the changing dynamics of the global food supply, and discusses how low-income countries can alter the ‘Big Food’-diet from the bottom-up. It examines a number of issues related to ‘Big Food’ marketing strategies, including the way in which they advertise to youths and the rural poor. These issues are discussed in terms of their public health implications, and their relation to public health activities, for example ‘soda taxes’, and the promotion of nutritionally-healthier products. This book was originally published as a special issue of Critical Public Health.
Simon N. Williams is a Research Assistant Professor in the Department for Medical Social Sciences, Feinberg School of Medicine, Northwestern University, Chicago, Illinois, USA. His research focuses on how public health policy can help to regulate the rapid growth in the consumption of unhealthy products, including soft drinks and tobacco.
Marion Nestle is Paulette Goddard Professor in the Department of Nutrition, Food Studies, and Public Health at New York University, New York City, USA, and the author of three prize-winning books: Food Politics: How the Food Industry Influences Nutrition and Health (2007); Safe Food: The Politics of Food Safety (2010); and What to Eat (2007).