Palmer’s isn’t just about chocolate bunnies, and neither is their new website.

After expanding its production to include more offerings than their famous Easter line, R.M. Palmer Company is launching an everyday candy website to highlight their new line of classic confections.

The newly launched website will offer consumers the latest information on products, promotions, Palmer inspired recipes, games and more.

The Candy Finder makes it easier than ever for consumers to find Palmer’s Peanut Butter Cups, Peppermint Patties, Cookies & Crème and Double Crisp Bars at a location nearest them.

Palmer Perks, the customer loyalty program, offers customers special offers and deals all year round, there’s even opportunity for fun giveaways and gifts.

The famous Palmer bunny greets visitors with a smile and an invitation to “make candy fun,” the company’s motto. Colorful graphics and lively animations attract visitors’ attention and beckon them to different pages and activities that will surely appeal to both kids and adults.

The website launch is part of a multi-phase process enacted by Palmer to increase consumer interaction and engagement.

A Pinterest profile filled with recipes, crafts, and ideas using Palmer products is another part of the brand’s ever growing social media presence. Their Facebook page continues to grow, with 2500 fans and counting.

The social media platforms, seasonal website, and Everyday website are all aimed at increasing customer engagement with the company.