The "Line of the Future" has arrived.

Mondelez Int’l has announced the opening of a new $30-million manufacturing line in its Skarbimierz factory in Poland. Dubbed the "Line of the Future," it increases the plant's production capacity, operates more efficiently and offers greater flexibility.

The company hopes the new line will support growing demand in the European confectionery business as well as continue Mondelez's quest to create a global, best-in-class supply chain by reducing costs and improving productivity.

The "Line of the Future" is the first of its kind in Poland's manufacturing network and the second in Central Europe. It will allow Mondelez to produce innovative product formats for brands like Milka, Oreo, Cadbury, Terry's Chocolate Orange and the Polish brand 3Bit.

"We strongly believe in the growth opportunities in Europe's snacking market," says Jurgen Leisse, president Central Europe, Mondelez. "As Poland's market leader in biscuits and chocolate, we know that maintaining our competitive advantage requires best-in-class manufacturing technology, such as the 'Line of the Future' introduced today."

Roman Sitko, Mondelez’s manufacturing director, says the new line is a big step forward, not only for the  Skarbimierz plant but also for the whole European snacking market.

"Our passionate team is excited and proud to enter a new chapter with this innovative solution,” Sitko says. “This will enable us to produce some of Europe's best-loved brands and offer innovative snacking solutions."

The manufacturing line is the first major investment in the Skarbimiez factory since its 2010 opening. It will improve safety standards and introduce modern technical solutions to the plant, supporting an increase in production volume and adding up to 90 new positions to the existing 400 employees.

U.S. Consul General Walter Braunohler praises the move, saying, "Poland's best business asset is its motivated, capable and intelligent workforce. This is the main reason that more and more U.S. companies are establishing operations here in Poland, and the reason that companies that are already present continue to expand and hire more Polish workers. We're very pleased to see these increasing business linkages, which benefit both our countries."