Timothy LeBel, Mars' new v.p. of sales. Photo provided.

Mars Chocolate North America has chosen one of its own for the company’s v.p. of sales slot. Timothy LeBel, a 24-year Mars veteran, offers a wealth of sales experience both in the Chocolate and Petcare divisions.

In his new role leading the Mars Chocolate Sales organization, LeBel oversees the strategy and execution of its retail management, customer account teams, field sales, customer development, and customer experiences. He serves as a member of the Mars senior management team and will play an active role in industry events.

During his time at Mars, LeBel, has led sales strategies and in-store execution for several channels, including: mass, grocery, club and value.

He’s also established partnerships with key retailers, providing a strong foundation for customer collaboration and mutual value creation. LeBel also has an outstanding track record of mobilizing and engaging his teams.

He has a Bachelor’s Degree in marketing and finance from the University of New Hampshire and an MBA in organizational leadership from Gonzaga University.