Organizers for the Sweets & Snacks Expo have identified top trends visitors will see during the show, set for May 23-26 at McCormick Place in Chicago.

“For 25 years the Sweets & Snacks Expo has been the most significant driver of candy and snack flavor and product trends in North America, and 2022 is no different," said John Downs, president and CEO of the National Confectioners Association. "Attendees at this year’s show will be able to taste the products that will shape store shelves for weeks, months and years to come. There’s something for everyone trending this year, whether you are looking for a new twist on a classic favorite or something brand new altogether.”

Here are some of the trends visitors can expect to see:

  • S’more Variety: Consumers won’t need a campfire to enjoy the quintessential taste of summer. S’mores-flavored treats — and everything needed to make them — are taking over this summer and throughout the year.
  • Flavor Intensity: Salty, sweet, or turn up the heat? There’s something for everyone looking for a more intense flavor in their favorite treat. Look out for flavor extremes: amp up that sour flavor, introduce some heat into sweets, or pick the spiciest chip.
  • Newstalgia: This year, it’s all about “newstalgia” — fresh and innovative twists on the classics consumers know and love.
  • All About Options: Everyone treats and snacks a little differently, which is why confectionery and snack companies are offering a range of package sizes and product types to meet every occasion.

These trends are especially exciting as National Candy Month approaches in June. A candy moment on the rise, National Candy Month bridges the confectionery sales gap between the major holidays in the spring and fall for retailers across the country and gives consumers a chance to celebrate with their favorite treats and snacks as they kick off the summer.