Philanthropist and digital creator Jimmy Donaldson, also known as MrBeast, has launched Feastables, a better-for-you snacking brand rooted in gamified experiences.

With the mission to deliver high-quality snacks, Feastables' first launch is the MrBeast Bar, a gluten-free chocolate bar that includes simple ingredients such as organic cocoa. The MrBeast Bar is launching in three flavors: Original Chocolate, Almond Chocolate and Quinoa Crunch Chocolate.

Growing up with Crohn's made Donaldson aware of the need to make high quality snacks more accessible.

"Be on the lookout for exciting stunts and giveaways with every Feastables drop," Donaldson says. "No other brand is creating quality snacks with a focus on fun at a mass scale, and I'm excited for everyone to experience it."

The current product portfolio is just the beginning of a much bigger vision. Donaldson, who will serve as Feastables' founder and creative visionary, brought on Jim Murray, former president of RxBar, to lead the company's strategy, and incubated the company with the team at Night, his management company.

Feastables will hold sweepstakes totaling over $1 million dollars in prizes and offers. Ten lucky grand-prize winners will be selected to compete in a MrBeast YouTube video for the chance to win MrBeast's Chocolate Factory. There will also be thousands of instant-win prizes up for grabs, including a Tesla, Sea Doos, Super 73 Electric Bikes, Artesian Builds gaming computers, Turtle Beach gaming bundles, Beats by Dre earbuds, a lifetime of chocolate from Gopuff, cash prizes, MrBeast merch and more.

Feastables is available with prices ranging from $2.98 - $49.99 for individual bars and bundles, respectively. Individual bars are also now available on