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Industry News

NBA star Boban Marjanović heads to college in new Goldfish campaign

Goldfish, Boban partner to give ten lucky students an XL, Boban-sized bag of Goldfish.

NBA star Boban Marjanović heads to college in new Goldfish campaign

courtesy of: Goldfish

September 13, 2023

Pepperidge Farm's Goldfish brand and Boban Marjanovic's new college campaign offers fans the chance to win an XL bag of their favorite snack.

In a new contest series, which fans can watch on @GoldfishSmiles, Boban heads to college for the first time, showing how a handful of Goldfish brings a smile to quintessential college experiences such as meeting your roommate for the first time and orientation. According to the Spring 2023 Piper Sandler report, Gen Z teens’ favorite snack brand is Goldfish.

Goldfish and Boban are giving ten lucky students their favorite snack: an XL, Boban-sized bag of Goldfish. The one-of-a-kind bags stand over one foot tall and hold 2,000 Goldfish.

Starting September 13 through September 20, fans can head to GoldfishBobanBag.com to enter for the chance to win a XL Boban-sized bag of Goldfish crackers.


Campbell Soup Co. is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings. 

KEYWORDS: Goldfish NBA partnership Pepperidge Farm

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