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Mars kicks off year two of ‘Halfway to Halloween’

The candy company is releasing its second annual report, plus new products.

May 1, 2025

Confectionery company Mars is kicking off year two of Halfway to Halloween with its 2025 Halloween line-up and second annual “Mars Tricks, Treats, and Trends” report.

3 Musketeers helps high school students “throw shine”

Marketing campaign inspires Virginia students to send positive messages.

Alyse Thompson-Richards

July 5, 2017

Last fall, Mars Chocolate North America launched the 3 Musketeers “#ThrowShine” campaign, designed to give young people a chance to spread positivity and good will. That’s opposed to “throwing shade,” a slang phrase for publicly criticizing someone on the Internet or otherwise.

Mars’ 2015 Halloween Collection

Mars Chocolate North America, Hackettstown, N.J.

Alison Soley

July 17, 2015

This Halloween, Mars is delivering exciting new Fun Size bags, 2-To-Go packages, variety mixes, and chocolate pumpkins!

Mars brings back the 3 Musketeers in new campaign

New ads mark the first new 3 Musketeers campaign in more than 10 years.

Abigail Watt

March 12, 2015

Mars Chocolate North America has unveiled its new "Why 3?" campaign for the 3 Musketeers Bar.

3 Musketeers Bites, Milky Way Simply Caramel Bites and Twix Bites

Mars, Hackettstown, N.J.

Crystal Lindell

November 15, 2013

The newest additions to the Mars Bites line are sure to offer full-size flavor!

On-Demand Join us for a practical look at how bakeries can modernize packaging lines and better align with emerging retail and environmental demands. Key takeaways: