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Candy IndustryCandy ProductsCandy Industry TrendsNew Candy Products

Reese’s brand partners with U.S. Olympic swimmers for launch of Ultimate Peanut Butter Lovers Cup

Tokyo Olympic Games set to begin July 23, 2021.

Reese's Olympics
April 14, 2021

The Reese’s brand is partnering with U.S. Olympic swimmers Michael Phelps, Katie Ledecky and Caeleb Dressel ahead of the Tokyo Olympic Games to celebrate the launch of Reese’s Ultimate Peanut Butter Lovers Cup.

For the first time in its more than 90-year history, the brand released the most peanut buttery version of its iconic Peanut Butter Cups by removing the chocolate. The Reese's Ultimate Peanut Butter Lovers Cups are here for a limited time only along with returning fan favorite, Reese's Peanut Butter Lovers Cup.

While 23x U.S. Olympic Gold Medalist Michael Phelps won’t be in the pool this summer, the Reese's aficionado will be the face of the Reese's brand, appearing in a new ad campaign highlighting the Reese's Ultimate Peanut Butter Lovers Cup.

Rounding out the Ultimate Team Reese's are two world-record swimming dynamos and Tokyo 2020 hopefuls, 5x U.S. Olympic Gold Medalist Katie Ledecky and 2x U.S. Olympic Gold Medalist Caeleb Dressel.

"As America's No. 1 chocolate brand, we couldn't settle for anything other than the best, and that's exactly why we've partnered with these legendary U.S. Olympians: Michael Phelps, Katie Ledecky and Caeleb Dressel," said Margo McIlvaine, brand manager, Reese's. "These three know exactly what it takes to be the ultimate, and we welcome them to the Ultimate Team Reese's."

Throughout the summer, the Reese's brand will use its social media pages and fanbase to support the much-anticipated Olympic Games and Team USA. 

Reese's Ultimate Peanut Butter Lovers Cups are being rolled out in standard (1.4 oz., S.R.P.: $1.09), king size (2.8 oz., S.R.P.: $1.79) and miniatures (9.3 oz., S.R.P.: $4.09) at retailers nationwide starting now for a limited time.

KEYWORDS: Hershey olympics Reese's

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