Reese's is now offering a customizable, one-pound Reese's Peanut Butter Cup and is bringing the Reese's Stuff Your Cup experience to New York City's Times Square.

Reese's Stuff Your Cup allows fans to make their own one-pound Reese's Peanut Butter Cup creation, featuring Reese's peanut butter directly from the factory in Hershey, Pennsylvania. The cups retail for $24.95 each.

The journey begins at the Times Square Hershey's Chocolate World's first dedicated Reese's experience. Once inside, fans can select from a wide variety of mix-ins such as Reese's Pieces, marshmallows, cookie bits and potato chips. A Reese's tasteologist will then fold in the authentic Reese's peanut cup butter into the oversized chocolate shell.

"The wait is over! Reese's Stuff Your Cup is coming to the biggest city in the U.S. – a match made in chocolate and peanut butter heaven," said Suzanne Jones, vice president, Hershey's Chocolate World. "We're inviting tourists and Reese's superfans to make their dreams come true in a whole new way by creating their very own one-pound Reese's Cup. This is such a unique and personalized experience that caters to every single chocolate and peanut butter lover – whether you love a sweet mix-in like Reese's Pieces, or a salty kick with, for the first-time-ever, potato chips."

Starting June 13, fans who just can't get enough of their perfect Reese's combinations can enter for a chance to have their very own ultimate creation featured on the menu in both Times Square and Hershey, Pennsylvania locations, receive an official diploma from Reese's University, and a free Reese's Stuff Your Cup treat. All they need to do is share a photo of their creation and tag Hershey's Chocolate World on Instagram @hersheyschocolateworld or Twitter @chocolateworld with the hashtags #StuffYourCupCreation and #Sweepstakes.