Ferrara’s fan-favorite Fun Dip is changing up its mystery flavor in a first for the brand.

Starting Jan. 25 and running through Feb. 14, candy fans can enter the "Solve the Fun Dip Mystery Flavor" sweepstakes at SolveTheFunDipMystery.com and submit guesses for the mysterious flavor. One lucky winner will be chosen at random to receive a $5,000 check. The flavor will be revealed on Feb. 15.

"To celebrate Valentine's Day this year, we're thrilled to announce the first-ever flavor change to our iconic Fun Dip Mystery Flavor," said Chad Womack, marketing director of seasonal Confections at Ferrara. "And while candy lovers take their best guess at what the flavor will be, they can also enjoy our fan-favorite seasonal treats like BRACH'S Tiny Conversation Hearts and classic Fun Dip to share with the special ones in their lives along the way."

Keep an eye out for new and classic treats including:

Fun Dip Lik-M-Aid Valentine's Day Pack: These come in bold fruity flavors Cherry Yum Diddly and the color-changing Razz Apple Blue. Each box contains 22 card pouches with an edible dipping stick and space to personalize the treat to share with friends or Valentines.

BRACH'S Tiny Conversation Hearts: No Valentine's Day would be complete without BRACH'S Tiny Conversation Heart candies. These candies are great for snacking, baking and crafting.