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Ferrara asks fans to guess new Fun Dip mystery flavor

Flavor will be revealed Feb. 15.

January 31, 2022

Fans can enter the "Solve the Fun Dip Mystery Flavor" sweepstakes and submit guesses for the mysterious flavor.

Sour Patch Kids introduces brand’s first mystery flavor

Fans can guess the flavor for a chance to win $50K.

April 19, 2021

The Sour Patch Kids brand is introducing a mystery flavor for the first time and is inviting fans to play detective for a chance to win $50,000 and other instant prizes.

Twizzlers to introduce mystery flavor

Brand to reveal mystery flavor this summer.

March 29, 2021

Launching this spring, the Twizzlers brand will reveal the mystery flavor later this summer.

Original Gourmet offers mystery flavor lollipop for limited time

Each 60-ct. refill bag will have two mystery lollipops.

September 29, 2020

Each pop is hidden in an opaque yellow wrapper with multicolor question marks, making them easy to spot among the everyday transparent lollipop wrappers.

Pringles challenges fans to guess new Mystery Flavor to win $10,000

For the first time in the U.S., Pringles debuts a limited-time Mystery Flavor at Walgreens stores across the nation

May 21, 2019

This summer, Pringles is releasing a new Mystery Flavor, giving fans the ultimate opportunity to taste and guess the flavor for a chance to win a $10,000 prize.

Jelly Belly to undertake mystery flavor promotion

The Fairfield, Calif.-based confectioner will launch a sweepstakes for more consumer participation next year.

Alyse Thompson

June 20, 2012

Starting in January 2013, Jelly Belly fans can take a crack at another one of life’s great mysteries.

Cannabis Candy Insights: Moving into the Mainstream

Cannabis is now legal for sale to adults in 21 U.S. states and all of Canada, and for medical use in 37 U.S. states. Whether for therapeutic, medical, or recreational use, cannabis has entered the mainstream. And cannabis presents a significant market opportunity. According to BDSA, the U.S. market is expected to grow at a CAGR of 11.3%, from $26.1 billion in 2022 to $44.5 billion in 2027—and globally to $59.6 billion.