Yowie Group reintroduces early collectibles in nostalgic campaign
“Blast from the Past” will allow new fans to collect, older fans to complete collections.
Yowie Group has launched a nostalgic campaign, titled "Blast from the Past," featuring animals from its earliest surprise-inside chocolate eggs.
For a limited time, Yowie will include animals from its earliest collectible series in its surprise-inside chocolates, giving newer Yowie collectors the opportunity to collect series they never thought would be available again. It also gives older Yowie collectors the opportunity to complete collections.
To take advantage of this limited-time offering, Yowie fans can find them in the checkout aisle at Walmart, as well as at popular retailers including Walgreens drug stores, Albertson's and Safeway grocery stores, as well as Jewel-Osco, H-E-B, Food Lion, Market Basket/Demoulas, HyVee, and convenience stores including Casey's, Circle K, Speedway, Family Dollar, and Love Travel Centers.
"We are excited to bring back some of the earlier collector series of endangered animals to old and new Yowie fans alike,” said Mark Schuessler, Global CEO at Yowie Group. “This campaign is so inspiring because each of our series brings families together, and we look forward to giving new Yowie fans the opportunity to explore some of our original series. This also allows our long-standing fans to reminisce on where we started. It's a full circle moment and we are looking forward to it."
Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!
