search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • ENEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryCandy ProductsNew Candy ProductsChocolate Products

M&M's mixes up holiday season with first-ever digital experience, Flavor ReMix

For the first time ever, consumers can mix and match their favorite flavors of M&M’s online.

By Liz Parker Kuhn
M&M's mixes up holiday season with first-ever digital experience, Flavor ReMix

courtesy of: M

November 2, 2023

This holiday season, M&M's, proudly part of Mars, is bringing its fan-favorite in-store experience, Flavor ReMix, online to MMS.com for the first time. The digital experience will give fans the chance to mix and match a custom blend of up to three M&M's flavors and more in a gift jar or two-pound bulk candy bag. Brand fans and M&M's gifters can mix favorites such as Caramel Cold Brew, Dark Chocolate Peanut, Fudge Brownie, and Classic Milk Chocolate in their personalized combination.

For the first time ever, consumers can mix and match their favorite flavors of M&M’s online with Flavor ReMix. MMS.com is bringing this previously in-store only experience online to help make it more accessible for the holidays and throughout the year.

For the first time ever, consumers can mix and match their favorite flavors of M&M’S online with Flavor ReMix. MMS.com is bringing this previously in-store only experience online to help make it more accessible for the holidays and throughout the year.

"Whether it's for family members, a co-worker, a holiday party hostess gift, or even a little treat for yourself, M&M'S are the best gift to spread holiday cheer," said Jarid Lukin, global senior director, M&M's. "We decided to recreate the incredible color-wall of M&M's from our Mars stores in a digital version with Flavor ReMix on MMS.com so we can reach more fans and inspire more moments of everyday happiness during the holiday season."

In addition to the Flavor ReMix, the brand is launching its annual Holiday Gift Guide on MMS.com. From themed gifts to personalized M&M's Milk Chocolate color blends in acrylic gift jars, party favor packs, and candy dispensers, there are more ways to celebrate the season than ever before. Fans can choose from over 20 unique M&M'S colors, include custom messages, select various clip-art, and upload a photo to print on the candy, creating perfect personalized holiday party favors and gifts.

New to the 2023 Holiday Gift Guide this year, M&M'S fans can enjoy these seasonal additions:

  • Personalized M&M'S Gift Jar and Dispenser with Custom Packaging: Filled with your own custom blend of M&M's, The Gift Jar and Candy Dispenser make for a sweet way to spread cheer this year.
  • Festive Party Favor Packs: Perfect as a holiday party favor or stocking stuffer, these customizable M&M's Tree Party Favor Packs are packed with a personalized blend of M&M's.
  • Holiday Gift Bottle: This bottle is almost one foot tall, filled with personalized M&M's and comes in a snowflake gift tube.
  • Holiday White Chocolate Toasty Vanilla M&M'S: Great for filling candy bowls and decorating cookies, M&M's latest seasonal holiday flavor M&M's Toasty Vanilla is available on MMS.com and at retailers nationwide. M&M's Toasty Vanilla boasts warm vanilla notes coated in a white chocolate shell. New festive treats of the season also include M&M's Minis Brownie Brittle, M&M's Chocolate Bark, and M&M's Minis Hot Chocolate Bomb.

Mars Wrigley is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

KEYWORDS: M&M's Mars

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    Snack Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry

 

More Videos

consumer behaviors webinar


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • Tim Hortons rings in the holiday season with new product line-up

    Tim Hortons rings in the holiday season with new product line-up

    See More
  • Kinder Joy ad

    Kinder Joy kicks off holiday season with new ad campaign

    See More
  • Divine Chocolate to bring in holiday season with new line

    See More

Related Products

See More Products
  • 1118780140.jpg

    Beckett's Industrial Chocolate Manufacture and Use, 5th Edition

  • Organic Production and Food Quality: A Down to Earth Analysis

  • Chocolates and Confections: Formula, Theory, and Technique for the Artisan Confectioner, 2E

See More Products

Related Directories

  • Exact Mixing

    Exact Mixing, by Reading Bakery Systems, has been the leading supplier of Continuous Mixing Systems for over 30 years. With our equipment and expertise, we can help you reduce labor, cut costs, improve consistency and simplify your mixing process. Now more than ever, automation is the key to future success.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing