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American Licorice Company expands Giving Tuesday efforts

The brand expanded its efforts to support local nonprofits.

By Liz Parker Kuhn
American Licorice Company expands Giving Tuesday efforts
American Licorice Company

Giving Tuesday at 5 Loaves Food Pantry. Courtesy of: American Licorice Company

December 13, 2023

American Licorice Company (ALC) deepened its commitment to community on Giving Tuesday (Nov. 28), a national day for supporting nonprofit organizations.

American Licorice has historically participated in Giving Tuesday by providing local nonprofit organizations with financial support. This year, they deepened their engagement through employee volunteerism.

Since 2017, ALC has sponsored the La Porte, IN Slicer Champions Mentoring Program, a mentoring program for local middle and high school students seeking the benefits of meeting weekly with a supportive adult.

After spending Giving Tuesday decorating Kesling Middle School's dedicated mentoring room, ALC Account Coordinator Barbara Payne shared: "I am thankful that ALC has given me the opportunity to work with the Slicer Champion program. Puzzles, games, and crafting supplies make it easier for the students to relax and connect with their mentors, and it feels good to provide these supplies along with some holiday spirit."

Slicer Champions Liaison Tonya James-Cook likewise shared: "Sometimes [it's] hard for kiddos to open up to their mentors, but I can already see that the distraction of the game is allowing them to open up more. We are extremely grateful to American Licorice for their generosity and kindness."

In 2022, ALC established a distribution facility in Lancaster, TX, and soon after, a partnership with local nonprofit 5 Loaves Food Pantry. 5 Loaves Operation Manager Rebekah Rodgers shared: "On Giving Tuesday, [we] served 835 people with food boxes, bread, produce and meat. We were joined by American Licorice Company, who helped to provide not only candy but packed boxes for our clients as well. We are so thankful to American Licorice [for giving] back in so many ways to support our efforts to fight food insecurity."

Of her volunteer experience with 5 Loaves, ALC Community Relations Manager Nicole Krol shared, "I had a great experience. They really make sure they are meeting the people in their community with any needs they may have."

Additionally, ALC's Torie & Howard brand partnered with Rodale Institute for the Organic Hero campaign raising funds to support Rodale Institute's 40+ year legacy of organic leadership in research, farmer training, and public education.

Click here to learn more on American Licorice Company's community partners and their impact.

KEYWORDS: American Licorice Company charity

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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