search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • ENEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryCandy ProductsNew Candy ProductsChocolate ProductsVegan Candy

Endangered Species Chocolate to launch seasonal shapes for Valentine’s Day

The limited-time candy features heart, koala, and bear shapes in festive pouches.

By Jenni Spinner
Endangered Species Chocolate to launch seasonal shapes for Valentine’s Day

Courtesy of Endangered Species Chocolate

January 17, 2024

Endangered Species Chocolate, the purpose-driven brand, has announced its first venture into seasonal confections, the Be Mine Mix, is hitting shelves in time for Valentine’s Day. The product consists of a 48% milk chocolate version and a 60% dark chocolate iteration. Each 3.5-oz pouch will contain 14 pieces in three shapes: hearts, koalas, and grizzly bears.

According to the company, the playful shapes align with the brand’s ongoing mission of giving forward and helping them appeal to a larger, multigenerational audience. All ESC chocolate is fair-trade, non-GMO, gluten-free, kosher, and (in the case of the dark chocolate products) are also vegan.

"In crafting the 'Be Mine Mix,' we sought to create more than just a delectable treat; we aimed to encapsulate the essence of our ongoing mission. These charming, nature-inspired shapes symbolize our dedication to preserving wildlife and the environment, making each bite a meaningful connection to the cause," says Whitney Bembenick, ESC's chief revenue officer.

The Be Mine Mix MSRP is $6.99; both versions will be available for purchase on ESC's website and in select other retailers this month. 

KEYWORDS: endangered species chocolate Valentine's Day

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Jshead

Jenni Spinner is the chief editor of Snack Food and Wholesale Bakery with more than 25 years of experience in business-to-business communications. She has written extensively about food production, safety and packaging; pharmaceutical drug development; concrete and masonry construction; and more. She holds a Bachelor’s in Communications from the University of Illinois. Jenni can be reached at spinnerj@bnpmedia.com.

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Snack Products
    By: Liz Parker Kuhn and Jenni Spinner
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    State of the Industry

 

More Videos


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • ESC Valentine's Day

    Endangered Species Chocolate launches dark chocolate bars for Valentine’s Day

    See More
  • Endangered Species Chocolate to celebrate its 30th anniversary by donating to 30 charities

    Endangered Species Chocolate to celebrate its 30th anniversary by donating to 30 charities

    See More
  • Endangered Species Chocolate to debut new co-exist line

    See More

Related Products

See More Products
  • The Art of the Chocolatier: From Classic Confections to Sensational Showpieces

See More Products

Events

View AllSubmit An Event
  • June 14, 2012

    Building a Regulatory Strategy for Marketing Food Supplements in Europe: The key steps to a successful product launch

    Highlights of the event include:clarifying the EU regulatory framework for food supplements and identifying what is not harmonised across the EU: vitamins, minerals, herbs and other bioactive substances among others.
  • October 8, 2025

    Smarter Snacking: How to Meet Consumer Demand for Cognitive Health Benefits

    On-Demand This webinar will provide industry pros with the forward-thinking insights and practical information they need to meet real-world consumer needs. We’ll showcase the latest consumer insights on smarter snacking, explore opportunities for product innovation, and explain the science behind ingredients that offer cognitive benefits.
View AllSubmit An Event

Related Directories

  • Kimmie Candy Co./GoodDay Chocolate

    Kimmie Candy/GoodDay Chocolate, made in America, has quality confections, candy with protein and supplements, non-GMO, peanut-free, gluten-free, chocolate-panned candies. The factory is SQF level ll, Kosher. We do contract and private label production and packaging.
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing