Lindt & Sprüngli (USA) announced that for the first time, the brand will air a spot during football’s biggest game of the year.

Lindt’s big game debut drops during the first quarter and puts the fan favorite Lindor truffle at the center of a national TV spot that encourages viewers to find their own moment of chocolate bliss. Titled “Life is a Ball,” the 30-second ad is backed by Perry Como’s 1957 classic “Round and Round." The spot takes audiences on a journey that explores the joy that comes from indulging in the smooth melting sensation of Lindor truffles and allows you to savor the joyful moments life can bring, big or small, with every bite. The ad can be viewed on Lindt USA’s YouTube channel here.

As the U.S. market continues to play a critical role in Lindt’s long-term growth strategy, Lindt is strategically prioritizing investments that allow the brand to reach new audiences and uncover meaningful connections through deliberate partnerships and brand moments. The decision to advertise during the big game will bring Lindt and its Lindor truffles into the homes of millions of fans during one of television's—and football’s—biggest nights.

“This is one of the few times a year that devoted football fans and casual fans come together to celebrate a big moment together as a community,” Ana Dominquez, Lindt USA CEO said. “The culmination of two teams’ incredible dedication, commitment to excellence and intense passion is perfectly aligned with how LINDOR’s premium truffles are crafted—by bringing together the world’s highest quality ingredients that result in a moment of complete, indulgent bliss.”

To celebrate this milestone moment, Lindt is teaming up with Kylie Kelce—Lindt superfan, mom, and philanthropis—to show consumers how they can indulge in their very own moment of bliss during this year’s big game. Through the partnership, Kylie will share her tips for how Lindor can be the unexpected treat at every viewing party this year.

“As a football super fan and pretty regular party host, I’m thrilled to be partnering with Lindt to share how their delicious LINDOR truffles are the perfect indulgent addition to everyone’s gameday gathering,” Kylie Kelce shared. “I’ve been a chocolate lover my whole life and enjoying a Lindor truffle brings me a moment of bliss during big games.”

The “Life is a Ball” ad was produced by Grey Toronto and directed by renowned Australian filmmaker and visual effects artist Michael Gracey.

Lindt & Sprungli AG is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.