Traditionally a time for wings, pizza and dips, Pop-Tarts will look to intercept football fans appetites on one of the biggest snacking days of the year. The Big Game provides an audience of elite snackers a taste of what the brand has in store whether they enjoy their Pop-Tarts toasted, frozen or right out of the foil.
"There's no bigger stage for brands than the Big Game," said Philipp Schaffer, senior director of marketing, Pop-Tarts. "And since this will be our first-time advertising during this must-watch event, we wanted to be the first to announce that the Pop-Tarts brand will be there."
Since Big Game conversations will be 'heating up' prior to halftime, it's only natural the brand known for delicious, flaky toaster pastries will air its Big Game commercial right before the first half's two-minute warning.