Snack food sales jumped 10.3 percent to $404 million during Super Bowl week 2019, according to new data from IRI, commissioned by SNAC International (SNAC), the trade association of the snacking industry.

Cheetos is popping back into the Super Bowl ad scene with its second teaser video, giving another exciting glimpse of its Super Bowl commercial following last week’s teaser featuring beloved ’90s hip-hop star MC Hammer.

Frito-Lay recently released its Snack Index, which found that 90 percent of respondents think a Super Bowl spread isn't complete without snacks or dips.

Pop-Tarts has revealed how it 'fixed' the classic pretzel by releasing the brand's Big Game commercial.

Through a partnership with Adult Swim's animated pop culture phenomenon, Rick and Morty, this year's Pringles ad goes where no Big Game ad has gone before.

Auntie Anne's, the world's largest hand-rolled soft pretzel franchise, is bringing back the game day eating essential.

In more Super Bowl news, Doritos dropped a teaser video on its social channels that reveals the first surprise that the brand has up its sleeve: America’s favorite cowboy, Sam Elliott.

Cheetos is popping back into the Super Bowl ad scene for the first time in a decade to debut its biggest innovation in years—Cheetos Popcorn—on the world’s largest advertising stage.

Frito-Lay recently launched its first-ever NFL-themed portfolio campaign, featuring a number of its core brands including Doritos, Lay’s, Tostitos and Cheetos.