An unexpected twist on an age-old snacking problem takes Pringles center stage for its fifth year during the legendary football matchup and ad showdown.

As the biggest snacking day of the year approaches, the Pringles brand is ready for take-off and releasing its fourth consecutive Big Game spot.

Super Bowl celebrations will look different this year, but snacks will continue to be a welcome guest.

While Doritos has been a Super Bowl fixture for more than two decades, this year the brand is bringing a whole new dimension to gameday with the highly anticipated return of Doritos 3D Crunch.

Cheetos reclaimed its Super Bowl icon status last year and is back this year with the launch of a campaign and Super Bowl commercial featuring serious star power alongside a snack: newly released Cheetos Crunch Pop Mix.

Snack food sales jumped 10.3 percent to $404 million during Super Bowl week 2019, according to new data from IRI, commissioned by SNAC International (SNAC), the trade association of the snacking industry.

Cheetos is popping back into the Super Bowl ad scene with its second teaser video, giving another exciting glimpse of its Super Bowl commercial following last week’s teaser featuring beloved ’90s hip-hop star MC Hammer.

Frito-Lay recently released its Snack Index, which found that 90 percent of respondents think a Super Bowl spread isn't complete without snacks or dips.

Pop-Tarts has revealed how it 'fixed' the classic pretzel by releasing the brand's Big Game commercial.