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Candy IndustryCandy Industry TrendsCandy Industry NewsBetter-For-You Confections

Podcast: Oobli on better-for-you chocolate

Oobli CEO Ali Wing talks trends in the B4Y space.

By Liz Parker Kuhn
Oobli unveils low-sugar milk chocolate bars made without artificial sweeteners

courtesy of: Oobli

July 2, 2024

CONFECTIONERY CONVERSATIONS

Oobli

The company's CEO chats with us about low-sugar, B4Y options in confectionery.

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Ali Wing, CEO, Oobli, talks to us about Oobli's low-sugar, better-for-you chocolate selections, as well as trends in the better-for-you confectionery space this year.

In March, the brand received it's "No questions asked" letter from the FDA, which states that Oubli Fruit Sweet Protein (known by its scientific name as "brazzein" is Generally Recognized as Safe (GRAS) for use as a sweetener in food and beverages. Oubli Fruit Sweet Protein can be safely used to replace 70% or more of sugar in most food and beverages such as sodas, teas, baked goods, and confectionery items.

Listen to the podcast above, or click here.


Related: Oobli receives FDA 'No questions' letter for novel sweet protein

KEYWORDS: Oobli

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Liz200

Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.

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  • January 29, 2026

    Consumer Insights: Better-for-You Candy Trends and Challenges

    On-Demand Consumers are often caught between the desire for healthier options and the need to indulge. Better-for-you options can offer indulgence, but in a healthier format. This webinar will examine variables factoring into nutritionally improved candy sales, including ingredient formulation, label claims, and the role of non-traditional sweeteners.
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