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Podcast: Zolli Candy CEO on better-for-you trends

Zero sugar is the primary growth driver in BFY candy, she says.

zolli snow ballz — Courtesy of Zolli Candy

CONFECTIONERY CONVERSATIONS

Zolli Candy

Twenty-year-old Alina Morse, CEO and founder, chats about trends in the BFY category, and what consumers are searching for.

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We recently talked with twenty-year-old Alina Morse, CEO and founder, Zolli Candy, about trends in the better-for-you category. Zolli Candy, which sells a variety of BFY lollipops and other candies, was created by Morse when she was seven years old.

Consumers are seeking functional benefits (vitamins, nootropics) and specific attributes like dye-free and "GLP-1 friendly" to support new health goals, Morse shares.

Listen to the podcast above or by clicking here.

KEYWORDS: podcast Zolli Candy

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Liz Parker Kuhn is the senior editor of Candy Industry and Snack Food & Wholesale Bakery, and has worked at BNP Media since 2012. She has written for CBS Detroit as well as for her own blogs. She earned a Bachelor of Arts in Creative Writing from the University of Michigan. Liz can be contacted at (248) 839-7156 or at parkerkuhne@bnpmedia.com.