search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • HOME
  • NEWS
  • PRODUCTS
    • CHOCOLATE
    • NEW PRODUCTS
    • GUMS & MINTS
    • GUMMIES & JELLIES
    • HARD CANDY
    • LICORICE
    • NOVELTY CANDY
    • CANNABIS CANDY
    • FRUIT & NUT CANDY
  • INGREDIENTS
    • SWEETENERS
    • FLAVORS & COLORS
    • CHOCOLATE INGREDIENTS
    • FRUITS & NUTS
    • NUTRITIONAL
    • FUNCTIONAL
  • EQUIPMENT
    • PROCESSING
    • PACKAGING
  • EXCLUSIVES
    • GLOBAL TOP 100
      • SUBMIT YOUR COMPANY
    • SWEET 60
    • STATE OF THE INDUSTRY
    • RETAILERS
    • MANUFACTURERS
  • TRENDS
    • SUSTAINABILITY
    • BETTER-FOR-YOU
    • SUGAR-FREE
    • VEGAN
  • DIRECTORY
  • MORE
    • BLOG
    • ENEWSLETTER
    • VIDEOS
    • PODCASTS
    • STORE
    • WEBINARS
    • CONTACT
      • CONNECT
    • ADVERTISE
    • EVENTS
      • Sweets & Snacks Expo
  • Back to SFWB
Candy IndustryCandy Industry TrendsCandy Industry News

M&M's, Kate Spade NY launch candy-inspired collab

The two brands are partnering on fashion accessories and purses.

By Candy Industry Staff
M&M's, Kate Spade NY launch candy-inspired capsule collection
Mars, Incorporated

Courtesy of Mars

October 23, 2024

Candy-maker Mars' M&M's brand and global lifestyle brand Kate Spade New York have unveiled a limited-edition collection of candy-themed handbags, jewelry, and accessories that will launch globally this holiday season.

Taking cues from M&M's packaging and colorful candy shells, the collection infuses the Kate Spade New York product with a twist, including:

  • M&M's x Kate Spade New York Embellished Smooth Leather 3D Crossbody and Chain Coin Purse
  • M&M's x Kate Spade New York Embellished Patent PU 3D Crossbody and Packet Key Fob, inspired by the classic Peanut M&M's packaging
  • M&M's x Kate Spade New York Jewelry, including bracelets, earrings, necklaces, charms, and stackable rings inspired by the candy's shape.

"The M&M's brand has long been committed to bringing people together through colorful fun," says Jane Hwang, GM global M&M's. "Partnering with a brand like kate spade new york, known for joy, and everyday celebrations, is the perfect complement this holiday season. We hope the special collection will surprise and delight our fans as they rock their favorite brands in an iconic new way."

"Kate Spade New York has always been rooted in joy through personal style and self-expression, with products that deliver vibrant pops of color, playful patterns and dimensional textures," says Charlotte Warshaw VP, Americas wholesale, global licensing and collaborations of kate spade new york. "This iconic collaboration with M&M's delivers just that and does so in a way that puts front-and-center our Gen Z customer."

Available from November 1, the limited-edition M&M's x Kate Spade New York collection will be available for purchase at select M&M's and Kate Spade New York stores, select department stores, and online at MMS.com and katespade.com.


Mars is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

KEYWORDS: fashion partnership M&M's Mars

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • cookies stacked

    The top 50 snack and bakery companies of 2024

    The top-selling companies among baking and snack players...
    Bakery Products
    By: Jenni Spinner and Liz Parker Kuhn
  • IHOP new menu inspired by "IF" movie

    Most popular new products: May 2024

    Products range from a Reese’s Puffs collaboration with...
    New Snack and Bakery Products
    By: Liz Parker Kuhn
  • state of the industry bakery: 2024

    State of the Industry 2024: Bakers continue to show resilience and creativity

    For the past several years, the baking industry has faced...
    Bakery Products

 

More Videos


Get Connected!

FACEBOOK x YOUTUBE LINKEDIN

Connect with us on Twitter, Facebook, YouTube, or LinkedIn to receive updates and to network with other industry professionals just like you!


Related Articles

  • M&M's, Kate Spade NY launch candy-inspired capsule collection

    Fun Friday: Big League Chew bobblehead, M&M's fashion collab, National Chocolate Day, NCA Halloween stats

    See More
  • Mars teams up with Milk Bar's Christina Tosi to create limited-edition cookies inspired by M&M'S Crunchy Cookie. The cookies and the packaging for the new M&M's is pictured here.

    Mars teams up with Milk Bar's Christina Tosi to create limited-edition cookies inspired by M&M'S Crunchy Cookie

    See More
  • MMS Album Art packs_web.jpg

    M&M’S launches packaging inspired by album art

    See More

Related Products

See More Products
  • Chocolates and Confections: Formula, Theory, and Technique for the Artisan Confectioner, 2E

See More Products

Events

View AllSubmit An Event
  • June 14, 2012

    Building a Regulatory Strategy for Marketing Food Supplements in Europe: The key steps to a successful product launch

    Highlights of the event include:clarifying the EU regulatory framework for food supplements and identifying what is not harmonised across the EU: vitamins, minerals, herbs and other bioactive substances among others.
  • September 11, 2025

    State of the Candy Industry: 2025

    On-Demand Analysis shared during Candy Industry’s exclusive annual coverage dives into top trends shaping the confectionery world—including supply chain challenges. An industry expert will walk through key insights and predictions for both manufacturers and retailers, highlighting consumer preferences and emerging product trends.
View AllSubmit An Event
×

Snack on the latest trends, news, and developments!

Stay in the know with Snack Food & Wholesale Bakery, the premier source of information for snack, bakery, and confectionery professionals.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • Newsletter
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2026. All Rights Reserved BNP Media, Inc. and BNP Media II, LLC.

Design, CMS, Hosting & Web Development :: ePublishing