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Candy IndustryCandy Industry TrendsCandy Industry News

Sweets & Snacks Expo previews candy and snack trends

The conference takes a look at products consumers may see on shelves.

By Candy Industry Staff
Emerging trends take shape in advance of Sweets & Snacks Expo

Courtesy of NCA

May 8, 2025

Sweets & Snacks Expo is previewing the top candy and snack trends to spot at this year’s upcoming show. For nearly 30 years, Sweets & Snacks Expo has been recognized as the place where trends are born, providing a peek into the most-anticipated products consumers can expect to see in the candy and snack aisles in the future, the conference says.

John Downs, president & CEO of the National Confectioners Association (NCA), the host organization for Sweets & Snacks, says: "The candy and snack industries continue to set the pace for innovation across the food industry, and the Sweets & Snacks Expo is where it all begins. Year after year, the show brings together a vibrant community that embraces bold ideas—driving manufacturers to create, inspiring retailers to surprise and delight, and ultimately delivering more exciting options for consumers."

Here are the top trends consumers can expect to see at the show, NCA predicts:

  • Bold flavors: Consumers will find adventure in the candy and snack aisles, as bold new flavors and textures with inspiration from all over the world make their way to store shelves.
  • Limited-time and seasonal offerings: Consumers are looking for flashy products—whether that’s seasonal products or limited time offers.
  • Enhancing special moments and occasions: Candy enhances special moments, including family traditions, social gatherings, and seasonal celebrations, while snacks help consumers to savor them. Companies are meeting consumers where they want to be met with innovative new products and a variety of package sizes to suit every occasion. 

The Sweets & Snacks Expo will take place at the Indiana Convention Center in Indianapolis from May 13–15. To register, visit SweetsAndSnacks.com.


Related: Sweets & Snacks Expo to bring industry insights to the Hoosier State

KEYWORDS: conference consumers National Confectioners Association Sweets & Snacks Expo trends in confectionery

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