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Candy IndustryCandy ProductsNew Candy ProductsGummies & Jellies

Sour Patch Kids launch Santa & Elves chewy candy

The brand is also bringing back other holiday confections such as its Advent Calendar.

By Candy Industry Staff
Sour Patch Kids launch Santa & Elves chewy candy
Courtesy of Sour Patch Kids
November 11, 2025

Mondelēz International's Sour Patch Kids brand is introducing Santa & Elves Soft & Chewy Candy for the holiday season.

This limited-edition mix features red and green Sour Patch Kids shaped like Santa and his elves. The new variety is available now at major retailers nationwide. 

In addition to the new treat, the brand is also bringing back returning confections, including: 

  • Sour Patch Kids Coal: Black raspberry candies, available for $1.25 SRP. 
  • Sour Patch Kids 24 Days of Mischief Advent Calendar: A countdown to the holidays with two Big Kids candies behind each door, available on Amazon and Walmart.com for $15.99 SRP. 
  • Sour Patch Kids Storybook: Festive packaging with a short holiday story and king-size candy pouch, available for $2.99 SRP.
  • Sour Patch Kids Candy Canes: A tangy twist on the classic holiday favorite, available for $2.55 SRP.
  • Sour Patch Kids Red & Green Theater Box: The classic mix of red and green Sour Patch Kids, available for $1.25 SRP. 
  • Sour Patch Kids Ornaments Stand-Up Pouch: Available for $3.09 SRP. 
  • Sour Patch Kids Giant Theater Box: A pack of 10 original theater boxes, available for $11.99 SRP. 

Mondelēz International is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.

KEYWORDS: christmas candy Mondelez International Sour Patch Kids

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