Ritz, Chips Ahoy, Sour Patch Kids launch soccer packaging
The Mondelēz International brands release new look, flavors for summer.
Mondelēz International is uniting some of its snack brands with the world’s biggest soccer and entertainment stars—Christian Pulisic, Alex Morgan and Sophia Wilson, and music icon Pitbull, to celebrate a summer of soccer. The campaign, which features the nationwide rollout of limited-edition products from brands like Ritz and Chips Ahoy, also gives consumers the chance to win once-in-a-lifetime prizes through the “Score Snack Goals” prize giveaway.
“National sporting occasions bring people together, and snacking is always at the center of the celebration,” says Nick Rogers, director of portfolio marketing and sponsorship at Mondelēz International. “From our Big Game, March Madness, college football, Inter Miami & Fanatics partnerships, to a summer packed full of soccer, Mondelēz is building a playbook that puts our brands right where fans are watching, cheering and snacking.”
“Heading into a landmark tournament, the energy and stakes are higher than ever,” says Christian Pulisic. “Playing on a global stage is an honor, and it’s a full-circle moment to partner with brands like Chips Ahoy, Ritz, and Sour Patch Kids that call back great memories of eating them after games as a kid. It means a lot to have them in my corner as I compete this summer.”
To celebrate the summer of soccer, the Chips Ahoy brand is making sweet treats a key part of the game-day ritual with three new limited-edition packs, the brand says. Two of the packs introduce international flavors based on desserts: churro and dulce de leche. Inspired by the widespread popularity of these desserts and cultural flavor trends in the U.S., the brand has reimagined the flavors in chewy Chips Ahoy cookies. And, to help consumers cheer for the home team during watch parties, the brand is also introducing Crunchy Chips Ahoy Red, White and Blue Candy Blasts Cookies, it adds.
In a first for the brand, Chips Ahoy is launching three limited-edition flavors simultaneously, each meticulously researched and curated to unite longtime brand shoppers and a new generation of consumers as they watch the tournament this summer, the brand says.
“Chips Ahoy is ambitious in its pursuit of modernization, and our new flavors are uniquely delicious choices for every fan’s watch parties and get-togethers,” says Mili Laddha, senior director, marketing, Mondelēz International. “Through our investment in soccer and strategically selected athlete partners, our brand is actively engaging with key audiences, like Gen Z and Hispanic households, all while staying true to the classic taste and fun that has made Chips Ahoy a beloved brand for decades.”
The Chips Ahoy cookies will be available for presale on April 27 at ChipsAhoy.Snackworks.com and in retailers nationwide starting on May 4, for a limited time, while supplies last.
Additionally, other brands across the Mondelēz International portfolio are releasing limited-edition products and packaging, including Ritz Cracker Soccer Shapes, Sour Patch Kids Strikers Black Raspberry, Sour Patch Kids Red White & Blue, Swedish Fish Mini Red White & Blue, and limited-edition soccer packaging for BelVita Energy Snack Bites and multipacks.
The limited-edition Mondelēz International products will begin rolling out this month and continue throughout the summer.
Mondelēz International is on the current Snack Food & Wholesale Bakery “Top 50 Snack & Bakery Companies” list. Click here to view the current “Top 50” rankings. The company is also on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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