NCA-owned website debuts fresh look, enhanced resources
The org has refreshed AlwaysATreat.com with improved navigation and more.
The National Confectioners Association (NCA) today unveiled a refreshed and enhanced AlwaysATreat.com, a digital resource designed to give consumers, policymakers, and the media clear, data-driven information about chocolate and candy and the unique role these treats play in Americans’ lives.
The updated site features improved navigation, expanded resources, and new tools that make it easier to explore the facts about chocolate and candy, from understanding sugar and nutrition labels to learning how confectionery fits into seasonal celebrations and everyday moments, NCA notes.
Data highlighted on AlwaysATreat.com reinforces what research consistently shows: consumers understand that chocolate and candy are treats—not meal replacements. People in the U.S. enjoy chocolate and candy 2–3 times per week, averaging about 40 calories and just one teaspoon of added sugar per day from confectionery items.
“AlwaysATreat.com reflects the confectionery industry’s commitment to transparency and to sharing real data about how people enjoy our products,” says John Downs, president and CEO of the National Confectioners Association. “In Washington and state capitals across the country, where nutrition policy debates are hyper-focused on food ingredients, our strategic advocacy communications are focused on delivering clear data and insights related to how people actually interact with the confectionery category that distinguish chocolate and candy from other foods.”
The refreshed site also aims to showcase how America’s chocolate and candy companies are providing greater transparency, more portion guidance options, and clear front-of-pack calorie labeling to help consumers make informed choices and manage their sugar intake.
Through seasonal resources, nutrition information, and easy-to-navigate educational content, AlwaysATreat.com serves as a hub for understanding the role chocolate and candy play in celebrations, traditions, and everyday moments of joy, NCA finishes.
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