Podcast: Sweet Ventures Group talks innovative candy
The founder of the company talks about the challenges of confection-making.
CONFECTIONERY CONVERSATIONS
Sweet Ventures Group
Todd Elliott, founder of Sweet Ventures Group, talks what is needed to design a multi-sensory candy experience.
Candy Industry Multimedia Specialist Brett Parker sat down with Todd Elliot, founder of Sweet Ventures Group, as they talk about Gummy Popz, the world’s first gummy candy that pops. The product is designed to combine a chewy gummy texture with popping candy to create a layered, multi-textured sensory experience.
In this interview, Elliot explains the challenges of making a candy "pop," how younger consumer demographics directly inspired the making of the product, and how the company selects flavors for candy.
Listen above, or click here.
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