"This Easter, our star is the Reese's Mallow-Top Peanut Butter Cup" said Michael Reese, senior brand manager, holiday. "We've reimagined the classic Reese's Cup by combining the top Easter flavors, milk chocolate, marshmallow and delicious Reese's peanut butter, all into one amazing cup. Yes, it's as good as it sounds."

Those looking for a refreshing burst of flavor will enjoy Ice Breakers Strawberry Lemonade Duckling, a sugar-free gum with a sweet and sour twist in packaging featuring a duckling.

Hershey’s Chocolate Pip Bunny features an adorable body and long ears with breakable, shareable pieces.

Not to be missed, the hottest hits from past Easters are returning. Shoppers’ favorite egg-inspired chocolates including Cadbury Creme Eggs, Reese's Pieces Shake N' Break and Reese's Peanut Butter Eggs are back again this year. Also returning as a seasonal favorite is Kit Kat Lemon Crisp.