NCA reveals how people like to eat candy corn

The National Confectioners Association releases deep dive into how people enjoy this traditional Halloween treat.

It might be a bit divisive – you either love it or you don't – but there's no more iconic treat to enjoy during the Halloween season than candy corn. And there is no greater debate in American households this time of year than deciding the "right" way to eat candy corn.

Fortunately, the National Confectioners Association recently released the definitive deep dive on how people enjoy this classic treat:

52 percent of Americans eat the whole piece of candy corn at once
31 percent of people enjoy the narrow white end first
17 percent of people start with the wider yellow end

Candy corn ranks in the top three favorite Halloween treats that consumers want to receive while trick-or-treating. (And on that note – 80 percent of Americans say they'll go trick-or-treating this year.) It's a classic treat with a long history of helping people celebrate the season in fun, creative and safe ways.

While treats like candy corn play a central role in this seasonal celebration, most people in the U.S. enjoy chocolate and candy 2-3 times per week, averaging about 40 calories per day and just one teaspoon of added sugar per day – and that includes moments like Halloween.

Visit AlwaysATreat.com/Halloween for Halloween inspiration, including safety tips, plenty of fun facts and, of course, you can learn all about candy corn.

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Crystal Lindell, Former editor-in-chief of Candy Industry Magazine. While here she has worked on Candy Industry Magazine, Food Engineering Magazine and Food Safety Strategies. She holds a master’s degree in public affairs reporting from the University of Illinois – Springfield and a bachelor’s degree in political science from Western Illinois University. And her favorite breakfast is a cup of espresso and Twix bar.