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The event will take place June 10-14 at the Hyatt Regency Hill Country Resort & Spa in San Antonio, TX.

With extensive experience in consumer-packaged goods manufacturing, Lauer brings deep expertise in plant operations, lean manufacturing, and process improvement. 

The city was chosen over Orlando and New York for its significant role in American confectionery history.

This milestone confirms that the brand meets strict federal standards for ingredient sourcing, handling, and manufacturing practices.

On the heels of its recent 7-Eleven rollout, the caffeinated candy brand is rapidly scaling its U.S. retail footprint with a wave of new launches this spring.

The new hire succeeds Sylvia Buxton, who led the rapid growth of the North America business for more than seven years.

The candy brand reportedly began as a small but ambitious importer, introducing unique South American confections to American consumers.

On Monday, April 6, the org provided treats from U.S. confectioners to families gathered on the South Lawn.

The SKU features watermelon, pineapple, and mango sour gummy rings finished with a dusting of Cholula Chamoy seasoning.

The strategic acquisition aims to bring clean-label energy to pair with the company's coconut water brand.