Tim LeBel, chief Halloween officer, talks Mars Wrigley’s new virtual trick-or-treating app, retail strategies and how it plans to navigate winter holidays.
“While we know the holiday might look different — whether trick-or-treating happens or not, we want to be there for our consumers,” said Tim LeBel, chief Halloween officer and president of sales, Mars Wrigley U.S.
Data from the National Retail Federation show Halloween participation won’t completely duplicate past years, but many U.S. consumers will find ways to enjoy the sweet and spooky holiday.
Since trick-or-treating is likely to look different this year, American Licorice Co. partnered with Jelly Belly Candy Co., Goetze’s Candy Co. and Spangler Candy Co. to present the Boo Box, a unique at-home experience.
While the Maine-based confectioner was originally named after a local mountain, ‘Black Dinah’ can also refer to a generic term for Black female slaves.
Vegan, clean-label snacks will help drive growth, says Transparency Market Research.
September 4, 2020
Lockdowns associated with COVID-19 will serve as a springboard for the snack products market to expand its footprint across untapped regions and opportunities over the next decade, according to Transparency Market Research.