Candy Industry Trends

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From relishing in comfort food to focusing on healthier habits, Flavorchem has identified five trends impacting consumption of bakery and snack products during the COVID-19 pandemic.

Despite being at home for the majority of the past few months, and wanting to indulge in comforting sweets and treats, consumers still have a focus on eating healthily.

As more states authorize adult use, cannabis confections offer the opportunity for new consumers — and consumers who haven’t used cannabis in awhile — to experience it in an easy, discreet and odor-free way.

In April, the brand introduced Sweet Chews, its first innovation outside of the gummy category. While fans had been asking for a fruit chew product, the timing wasn’t ideal, with the onset of the COVID-19 pandemic.

CandyStore.com has created a map highlighting the favorite jelly bean flavors of each state.

Developed without the use of added sugars, sugar alcohols and artificial sweeteners, each 1.6-oz. bag of Sweet Chews contains 10 grams of fiber and 3 grams of sugar.

The modern consumer lives a busy lifestyle, cramming in multiple activities into a day. This has led to more consumers choosing to snack since they do not have enough time for traditional meals.