Candy Industry Trends

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With families seeking new ways to enjoy their annual trick-or-treating tradition and “hunt” for candy, Ferrara collaborated with Sony Pictures to develop “Haunted Candy Hunt,” a ghost-hunting augmented reality game.

The Chicago-based company is highlighting growth in its sugar confectionery and cookie portfolios as it continues to innovate.

It seems pumpkin spice snuck quietly back into stores and coffee drinks because it's become an accepted annual tradition. If anything, fans of the flavor might need the warm and cozy feelings it’s meant to inspire now more than ever.

The Kit Kat brand is giving 200 fans the opportunity to be the first to taste its newest flavor innovations through membership in an exclusive club.

Data from the National Retail Federation show Halloween participation won’t completely duplicate past years, but many U.S. consumers will find ways to enjoy the sweet and spooky holiday.

Since trick-or-treating is likely to look different this year, American Licorice Co. partnered with Jelly Belly Candy Co., Goetze’s Candy Co. and Spangler Candy Co. to present the Boo Box, a unique at-home experience.