The three-year-old brand is expanding its portfolio with a cane sugar-sweetened lineup to reach more consumers, available first in Whole Foods as a limited summer offering.
The company is launching new flavors, formats, and textures that aim to meet consumer demand, while showcasing data-backed insights shaping the future of candy.
Each bar includes 20 pieces scored into 5 mg THC segments for controlled dosing and consistent, repeatable experiences for both new and experienced consumers.
The brand also unveils a new packaging refresh across its stick portfolio, designed to make the unwrapping experience even more playful and engaging, it says.
Along with curating the flavor profiles that instantly bring memories of soda floats, each bar contains popping candy to mimic soda’s "bubbles," the company says.
At launch, the confection will be available at national retailers, including Walmart, Dollar Tree, Albertsons, and Kroger, as well as select regional grocers.