Hershey adds Team Rocket foils to its Pokémon Kisses
Consumers can collect 151 Poké Ball foil designs in addition to 10 new ones.
Hershey's Kisses is teaming up with The Pokémon Company International for another special-edition collection—and this year, things are getting a little villainous, the chocolatier says.
Consumers can collect 151 Poké Ball foil designs in addition to 10 new foils, inspired by the antagonists in the Pokémon world, Team Rocket.
In celebration of 30 years of Pokémon, the collection introduces a new narrative-driven experience, where Team Rocket is on a mission to steal every Hershey's Kisses foil design—and they're not keeping it a secret, the brand notes.
"Pokémon brings people together in ways few brands can—and that same joy of discovery lives in Hershey's chocolate," said Carly Andrews, associate brand manager at The Hershey Company. "With 151 Poké Ball foils and the addition of Team Rocket foils, this year's collection delivers our most fun, collectible Pokémon release yet."
Pokémon Hershey's Kisses are available in 9-oz share packs and 28-oz party bags at participating retailers while supplies last.
Going beyond the wrapper
Consumers can follow along as the story unfolds across social, centered on the challenge of collecting all 151 Hershey's Kisses chocolates before Team Rocket does.
Earlier this month, Team Rocket temporarily took over Hershey's Instagram, posting in-character content about their ongoing hijinks and attempts to steal Hershey's Kisses chocolates. In addition, on May 12, Pokémon fans and families were able to scan the QR code on each pack to visit a digital collection hub—a place to track finds, follow the story and enter for a chance to win exclusive prizes.
Each of the Hershey's Kisses chocolates collected becomes part of the fun, turning everyday chocolate moments into a shared experience rooted in fandom, play, and discovery, the brand adds.
More ways to play, from Hershey
This summer, Pirate's Booty is bringing Pokémon fun to snack time with Pikachu-shaped puffs and three unique pack designs. Each pack will include a different "Who's That Pokémon" challenge and access to downloadable activities for the whole family.
This partnership brings together Pokémon and Pirate's Booty's better-for-you credentials—making back-to-school season more exciting for both kids and parents, Hershey says.
The product will be available nationwide this summer in 8-count cartons and 17-oz club bags. Pricing is at the sole discretion of the retailer.
The Hershey Company is on the current Candy Industry “Global Top 100 Candy Companies” list. Click here to view the current “Global Top 100” rankings.
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