New Candy Products

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According to the confectioner, consumers have been asking for the return of Red, White, and Blue Goldbears, particularly the Cherry and Blue Raspberry flavors that can't be found in other packs.

The expansive portfolio features more than 120 items, including 60+ variety bags and the return of popular seasonal staples.

The brand is aiming to engage a younger generation of consumers through a new communication platform, leaning into the candy's gourmet flavors and social spirit, it says. 

Inspired by the legendary scene, the release combines the confectioner's signature milk chocolate with one of pop culture’s most iconic hues, Mars says.

The brand is expanding its premium lineup with new filled bars highlighting its commitment to sustainable and luxurious European-style products, it says.

The line marks the brand's first individually wrapped format, designed for on-the-go indulgence, while introducing coconut flavor to the brand’s portfolio.

New flavors and gummy products include pickles and filled kitty paws, watermelon and pink lemonade slices, blue raspberries, plus licorice pastels.

The new candy is the brand's first product that reportedly transforms from a tangy sour kick to layers of berry flavor as you chew.

The initial production lines in the new candy facility are expected to be operational in the first quarter of 2029. 

The confections are available in a 10- and 20-piece box, both available for purchase at the brand's website.