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Home » Topics » Candy Products » Gums & Mints

Gums & Mints
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Extra holiday ad

Extra campaign suggests taking a gum break during awkward holiday moments

Campaign created by Mars Wrigley, Energy BBDO.
November 23, 2021

With holiday gatherings expected to make a comeback this year, the campaign's seasonal ad spots aim to dial into those interesting, yet comical, moments often seen and experienced when home for the holidays.


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Orbit Smooching Sweater

Orbit brand debuts ‘Smooching Sweater’ to freshen holiday gatherings

Each sweater features a built-in dial gum dispenser.
November 10, 2021

Playfully crafted with a variety of conversation starters, the Orbit Smooching Sweater was designed for the anticipated return of in-person ugly sweater parties and holiday gatherings.


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Tic Tac flight

Tic Tac brand completes trip to space

Vessel featured scrolling ticker-tape board with messages from fans.
August 16, 2021

The craft held 100 Tic Tac packs and displayed messages from consumers to extraterrestrial friends (in the event they were out there).


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Orbit Mega Packs

State of the Candy Industry 2021: Gum sales tumble through COVID-19, but rebound expected

Lifting restrictions, product innovation projected to bring consumers back to gum category.
Alyse Thompson
Alyse Thompson-Richards
August 9, 2021

Gum sales began to rebound earlier this summer as mask mandates and other restrictions were lifted. Gum manufacturers hope this, along with product innovation, will draw consumers back to the category.


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Tic Tac

Tic Tac to take custom vessel to space and send messages to extraterrestrials

Brand plays up interest into ‘UFO in the shape of a Tic Tac’ spotted in 2004.
Crystal Lindell
Crystal Lindell
August 2, 2021
Tic Tac is fanning the excitement and fun speculation surrounding the Tic Tac UFO phenomenon with a trip to space.
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Mentos PureFresh gum paperboard

Perfetti Van Melle to package Mentos Pure Fresh Gum in paperboard bottle

Company unveiled the packaging innovation at the Sweets & Snacks Expo.
June 25, 2021

The new bottle is 90 percent paperboard, is certified recyclable, and contains instructions for recycling.


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Nerds Gummy Clusters

NCA announces winners of the 2021 Most Innovative New Product Awards

Awards recognize innovative candy and snack products introduced over the last two years.
June 22, 2021

Presented before the Sweets & Snacks Expo, these awards recognize the most innovative candy and snack products introduced to the market over the past two years.


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Big League Chew Outta Here Original

Ford Gum touts Big League Chew brand’s growth despite difficult year

Overall, sugar gum sales continue to decline.
June 18, 2021

Ford Gum says its Big League Chew products continue to perform well despite the difficulty the gum category has experienced since the start of the COVID-19 pandemic.


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Ferrero SSE21

35 products Ferrero will showcase at the 2021 Sweets & Snacks Expo

Show set for June 23-25 in Indianapolis.
Alyse Thompson
Alyse Thompson-Richards
June 16, 2021

Ferrero USA, Inc. will feature a slate of new products at the 2021 Sweets & Snacks Expo, set for June 23-25 in Indianapolis, Ind.


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Nerds Gummy Clusters

30 non-chocolate products we’re excited to see at the 2021 Sweets & Snacks Expo

Show is set for June 23-35 in Indianapolis, Ind.
Alyse Thompson
Alyse Thompson-Richards
June 16, 2021

Here's a look at some of the non-chocolate products we are most excited to see at the 2021 Sweets & Snacks Expo, set for June 23-25 in Indianapolis.


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