Candy-coated gum pieces are available in two varieties.
March 28, 2022
Gerrit J. Verburg Co. expands its portfolio of nostalgic sweets with the introduction of MiniMini Chicles Gum, available in fruit-flavored and sugar-free peppermint varieties.
With holiday gatherings expected to make a comeback this year, the campaign's seasonal ad spots aim to dial into those interesting, yet comical, moments often seen and experienced when home for the holidays.
Each sweater features a built-in dial gum dispenser.
November 10, 2021
Playfully crafted with a variety of conversation starters, the Orbit Smooching Sweater was designed for the anticipated return of in-person ugly sweater parties and holiday gatherings.
Gum sales began to rebound earlier this summer as mask mandates and other restrictions were lifted. Gum manufacturers hope this, along with product innovation, will draw consumers back to the category.