Gums & Mints

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The latest funding round will be used to accelerate marketing, expand retail distribution, and grow inventories for the company.

Generational turnovers are reshaping both sub-categories, with Millennial and Gen Z consumers driving virtually all growth in gum and mints. 

The company will introduce a range of new products across its confectionery portfolio in 2026, including offerings from M&M’s, Skittles, Snickers, Twix, Starburst, Life Savers, and 5 Gum.

The Hershey Company is spotlighting its latest candy innovations at the 2025 NACS Show Expo, which reflect confectionery trends and consumer preferences.

Branded as “The Mix That Hits,” the collab combines Colombina's watermelon and passion fruit-flavored, bubblegum-filled lollipops with packets of Tajín’s chile-lime seasoning for dipping. 

The company is focused on reviving legacy candy brands like Retro Sours, Bubble Jug, Creme Savers, Ouch! Bubble Gum, and Squeeze Pop.

While sales of sugarless products remained even compared to the previous year, regular items saw their bubble burst.

In any product reformulation involving cutting out sugar, the challenge is to maintain the same sweetness and mouthfeel that is given by the original ingredients.

The breath freshener brand is making a comeback under new leadership, debuting at Sweets & Snacks Expo booth #4234.

Perfetti Van Melle USA is debuting many new candies, and also announcing some returning flavors, all of which will be displayed at its Sweets & Snacks Expo booth (#5801).